Why you should always consider outsourcing for skilled labor

STORY TIME!

A friend recently reached out to me for website design help for the new company she just started working with. At first I thought maybe they were looking for someone to hire or freelance for them, but as the conversation progressed, I realized that it was SHE that needed to do the redesign as it was apparently part of her job description. Mind you, her job description is “Administrative Assistant.”

I was slightly confused since I knew she had zero design background, and never once touched anything related to website design. After a few more questions as to why they were requiring her to do this task, it became clear that the company was just trying to cut corners and not look to outsource for the skilled labor. The past employee that my friend replaced was also tasked with creating the website from scratch (someone who also had no design background) , and unfortunately, it showed. The mobile site looked nothing like the desktop version, the main video was way too fast and choppy, and the formatting on almost every page was off. I had even offered to help free of charge, but her boss only wanted her to work on it.

I offered my friend some basic stepping stones to try to get her started, but if her company had outsourced for this type of skilled labor prior , there would not have been confusion, and they would have had a functioning website up and running from the jump.

Below is an example of some of the work you could expect when using Kapow! IT Services for your website design.

Before

Circa 2012? / Website

A before screenshot of a website that has not been updated in quite some time.

After

2023 / Website

After doing a complete redesign of the homepage with new information architecture, a new site map, some updated photos, with a more modernized and sleek look. You are able to tell that they are a yacht builder without having to guess.

When you utilize a website and UX/UI designer, you benefit from a more well-rounded experience. A professional designer brings expertise in both the visual and functional aspects of your website, ensuring that it not only looks visually appealing but also provides a seamless and intuitive user experience.

Here are a few reasons why hiring a website and UX/UI designer can greatly enhance your online presence:

Design Expertise: A designer has the skills and knowledge to create visually stunning designs that align with your brand image. They can craft a unique and engaging design that sets you apart from your competitors.
User-focused Approach: UX/UI designers have a deep understanding of user behavior and can design interfaces that prioritize user needs and preferences. They can create intuitive navigation, clear calls-to-action, and streamline the user journey, resulting in a more enjoyable and efficient user experience.
Responsive and Mobile-friendly Design: With the increasing use of mobile devices, having a responsive and mobile-friendly design is crucial. A designer can ensure that your website adapts seamlessly to different screen sizes, providing a consistent experience across all devices.
Improved Conversion Rates: A well-designed website can significantly impact your conversion rates. A designer can optimize your website’s layout, content placement, and visual hierarchy to drive user engagement and encourage conversions, whether it’s making a purchase, signing up for a newsletter, or filling out a contact form.
Brand Consistency: A designer will ensure that your website aligns with your brand identity and maintains consistency in terms of colors, typography, imagery, and overall aesthetics. This cohesive branding helps to build trust and recognition among your target audience.
Time and Cost Efficiency: Although investing in a designer may seem like an additional expense, it can save you time and money in the long run. A professional designer will work efficiently, avoiding common pitfalls and ensuring that the website’s design is scalable and adaptable for future updates or expansions.

In conclusion, leveraging the skills and expertise of a website and UX/UI designer can elevate your online presence, provide a more well-rounded experience for your users, and ultimately contribute to the success of your business.

Have a project in mind?

Kapow! IT Services